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Advertising - Admissions & Scope

Advertising can be said as anything that turns the attention to an article or a service or an idea. Every piece of advertising is used to draw attention of the readers or the listeners or the viewers or the onlookers towards the product or service. This may seem a simpler activity but it is a lot more complicated when applied practically. Those who are creative and skillful enough to design something and attract customers can opt for Advertising degree under various programs. Due to the arrival of new technologies and methodologies the companies require those personnel who are smart enough to create something new even to buy an old thing. The students who are creative, innovative and are influential are the best suited for advertising. There are many companies out there who hire agencies just to make their product look good in front of the customers and there is a lot of scope for students who want to start their own advertising agency or work as the executive in an organization.

Advertising can be a beneficial investment only when the students choose right place to get groomed in. Their talents and potentials require a creative environment to move ahead in the future. The universities at USA, UK, Canada, Singapore, Australia have the best institutions which provides an environment well suited for learning the art of creating ads. The scope of advertising is very vast and vivid, it requires a lot of hard work and creativity. If taken seriously this passion could become a source of livelihood and a better chance to do something different.

Types of Courses in Advertising

The universities around the world provides different degree programs specializing in advertising. There are diploma, undergraduate and post graduate programs available in different universities. The students should have a proper knowledge of the field so that it won’t be a problem later on. It is best to do a little research about the field to facilitate easy application. Apart from the courses details, the aspirants should research about the fees, the duration of the course and which are the best institutions in the field. The universities at USA, UK Singapore, Australia, Canada etc. have the best institutions which provides an environment well suited for learning the art of advertising along with the practical knowledge and its application in real life. Following are the type of courses provided by the universities :

  1. Bachelor’s Degree:

The universities provides bachelor degrees in advertising. The students can start their career in advertising and can opt for bachelor’s degree. The institutions at graduation level teach the students about the basics of advertising and the tactics of creating ads. They teach the strategies to be a successful PR and be influential to attract the customers. They can complete their graduation with B.Com or BA in advertising.

  1. Postgraduate Degree

There are integrated courses of human relations, advertising and MSc in public relations and psychology. The postgraduate degrees are the best way of learning the field in detail and get more efficient intelligence to be more creative. There are two ways of pursuing a post graduation degree. Firstly the students can continue their bachelor’s knowledge and secondly, the students can complete their graduation degree in any discipline and then opt for post graduation in advertising.

Admission Process to Study Advertising abroad

If a student want to pursue his/her bachelor abroad, there is a basic procedure that makes the work simpler. The students have to follow a process for applying for the degree. First of all, the should gather all the documents related to the application. These are statement of purpose, letter of recommendation, students CV, admission essay, students visa, education loan related information.

Following are the key points that has to be kept in mind while applying for bachelors abroad :

  • Shortlist the options available to you. The students should first of all do some research on which university to choose and how much will it cost. Check if you are eligible for applying or not.
  • Do a thorough research while selecting the college and try to work on your communication skills in mean time.
  • Prepare for GRE or TOEFL or IELTS whichever is a requirement in the university selected. This proficiency tests are mandatory at the time of application.
  • Generate the GRE mark sheet after passing the exam.
  • Prepare an updated resume that will be used while applying.
  • The students need to acquire a letter of recommendation from the institution where he/she has completed his/her graduation degree.
  • Apply online for the universities where you want to go. And upload all the necessary documents asked for.
  • Write a statement of purpose(SOP) stating the reasons for application and the purpose of joining the course.
  • Go through all the procedures to complete the application process.
  • Send the copy of applications along with the documents to complete the process.

A proper way of applications can enhance more chance of getting the admission in the colleges. The students should be very careful while applying for masters, the proficiency in English and proper knowledge of the subject can make it easier to get the admission in such universities.

     

The students who wants to pursue their studies in the field of advertising should have a proper knowledge of the top universities along with the courses provided and the duration on completion. Usually the fees structure for the course is approximately 30 lakhs INR to 70 lakhs INR depending upon the degree program opted. Before the application process the students should do a little research about the field, the best institutions which provides an environment well suited for learning, fees structure and duration of the course completion. Along with this, the students should keep ready all the other documents related to the field and the application process. The documents required are the letter of recommendation and statement of purpose, academic essay, student Visa, and education loan details. Following are the institutions along with the degree program and duration:-

  1. Ulster University, USA

Degree : Communication and Public Relations PgDip/MSc

Duration : 1 year

Degree Program : Postgraduate

  1. University of Leeds, UK      

       Degree : Advertising and Design MA

       Duration : 1 Year

       Degree Program : Postgraduate

       Degree : Advertising and Marketing MA

       Duration : 1 year

       Degree : Postgraduate

  1. Queensland University of Technology (QUT), Australia

Degree : Master of Business (Strategic Advertising)

Duration : 1.5 years (Business and related discipline graduates), 2 years (All other graduates)

Degree Program : Postgraduate

  1. Coventry University, USA

Degree : Advertising and Marketing MA

Duration : 1 Year

Degree Program : Postgraduate

  1. Torrens University, Australia

Degree : Master of Creative Advertising

Duration : 1 year (3 trimesters);

         Advanced - 1 year,

         12 weeks (4 Trimesters)

Degree Program : Postgraduate

  1. Suffolk University, USA

Degree : Master of Communication with Public Relations and Advertising Concentration

Duration : 1 Year

Degree Program : Postgraduate

  1. Virginia Commonwealth University, USA

Degree : Master of Science (M.S.) in Mass Communications(integrated public relation)

Duration : 1 Year

Degree Program : Postgraduate

  1. Nottingham Trent University, UK

Degree : Branding and Advertising MSc

Duration : 1 year

Degree Program : Postgraduate

  1. University of New South Wales – UNSW, Australia

Degree : Master of Public Relations and Advertising

Duration : 2 years

Degree Program : Postgraduate

  1. RMIT University (Royal Melbourne Institute of Technology University), Australia

Degree : Master of Advertising

Duration : 2 years

Degree Program : Postgraduate

Above are the institutions along with the course details which can be helpful for the students in researching about the field of advertising and to know about the scope related to it. The students should know about the career options available after successful completion of the master's degree. There are several companies that are willing to hire the best agents who can fulfill their requirements for attracting the customers and to achieve goodwill in the global market. The universities mentioned are renowned for the expertise and the skilled teachers who not only teach the students but also guide them in moving ahead. This course is beneficial for those students who are creative and innovative and have a broad imagination skills which is mandatory to create the advertisements.

Job Opportunities in Advertising

The job opportunities after the successful completion of the degree in advertising are very wide. The students can start their own advertising agencies or PR agencies. From the point of job prospects, advertising has an important place in every company, and there are several companies that provides jobs after completing the degree. There are various agencies abroad which are willing to pay a higher price to hire the skilled personnel who can fulfill their requirements of attracting the customers. The advertisement is a way of communicating the audience at large scale. The impact of the advertisement should be positive and should be able to convey the actual message to the customers. Following are some of the field jobs which can be opted after completing the degree are:

  • PR Agencies
  • Advertisement planner
  • Creative Head
  • Public Relations Executive
  • Advertisement Designer

Exams for Admission
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Test is a computer adaptive test that assesses certain analytical, writing and verbal skills,in standard writte...Read More

test-study abroad
Graduate Record exam is a standardized test which has been developed to evaluate the verbal, analytical and mat...Read More

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