Every event, ceremony, festivals, conferences, celebration, get together require an organized arrangement to enjoy and smooth going. The management required to projectile the big events is called Event Management. The course of event management has become a new trend these days as the events held nowadays are the matter of extra attention, and a slight error could make it a talk of the town. Thus the requirement for event management came into existence so that every event become a memorable event. This requires a lot of creativity, foresight and a broad imagination to shape an event into a success. The students who are creative enough to organize the functions and events should choose event management as their career. This course has growth scope in itself; there is no limit of opportunities in the event management field.
What is Event Management?
Event management is a type of project management to create and develop events on a large scale like weddings, concerts, festivals, ceremonies, conferences, conventions, and formal parties. It is not just exciting, but it is also a rewarding job. It requires a diverse range of skills and immense hard work to organize one event. The study of event management includes understanding it’s concerts, identifying one's target audience, innovating ways to put up the event, thoroughly knowing it’s technical concepts and then launching the event.
The process involved in planning and coordinating an event which also includes other aspects like scheduling, budgeting, catering, arranging decor and many other varieties is called event planning.
Eligibility criteria to pursue Event Management
Many universities abroad provide a bachelor and masters degree in event management and hospitality. This industry is growing so fast that now and then the career could get an unexpected lift. Universities at USA, UK, Australia, Singapore, Canada have some of the best universities in event management and hospitality. The students can get their bachelor’s degree in BA in event management, hotel management, and hospitality or BSc in event management or B.Com in hospitality. Either that or they can complete their bachelor’s degree in any discipline and do their masters in event management, degrees such as MA, MSc, MBA have event management as specialization. The students should pursue this degree with full dedication and should always have scope for self-improvement to move ahead in their career.
If a student wants to pursue his/her event management degree abroad, there is a basic procedure that makes the work simpler. The students have to follow a process for applying for the degree. First of all, they should gather all the documents related to the application. These are a statement of purpose, letter of recommendation, students CV, admission essay, students visa, education loan-related information. Secondly, the students should shortlist their college options according to financial aid, and lastly, the students should send the application and other documents related to the application before the deadline to avoid the last minute crisis.
Types of Degrees in Event Management
The universities overseas provide various degree programs for the students who have decided to opt for event management as their career. They provide the best education of the field along with the practical application which will help improvise future experiences. The universities provide the courses for both programs that is bachelors and masters. The courses for event management are:-
It is a full-time graduate course in health, management, leadership, care systems, business, and technology. It trains students to gain skills as to how to practically manage a successful business with the hospitality and tourism industries.
For those interested in plan a wide range of events, this is the course that specializes in the field of hospitality. It teaches students to understand the importance of site analysis, contract negotiation, food and beverage services as well as transport management.
It is a 3-year graduate program, and it is a part of the academic field of hospitality. The course provides advanced lessons on how tourism works, how it’s businesses operate, the behavioral patterns of the tourists and how tourism and tourists impact a nation.
The master’s course provides a complete training of the event industry and the entire event management cycle. There are opportunities for company internships where students can examine actual business cases and get their hands on literal events and also hear from renowned industry speaker.
There are several universities which provide certification courses for different designations in event management. These may differ in duration of completion according to their importance in the job field. The certification courses such as the undermentioned help become a certified event manager. Following are the certification courses :
These certification courses can be of a few months to a year long. These can be attained along with the degree programs in the same. This will increase the chances of a better job in the future.
The students should analyze their potentials beforehand so that they could choose the right path for their career. They should gather all the information regarding the degree programs, their duration and their demand in the foreign market. To know where their career would be heading after completing the degree. They should not just throw away the opportunity to be a successful manager in the field which requires a lot of hard work and creativity. Their talents make them an asset for the firm, and they can move ahead in the future way to fast.
Top Universities to study Event Management
There are universities which provide the event management degree under various programs. Some of them providing event management degree in bachelor as well as postgraduate programs. The universities at USA, UK, Australia, New Zealand provides the courses for both programs. They provide the best education in the field and grooms their influencing techniques. The fees structure in the undermentioned college varies from 30 lakhs INR to 80 lakhs INR according to the degree program and college norms. The students are required to have a letter of recommendation, statement of purpose, student's CV, academic essay and other documents related to the application process. Some of the universities along with the courses, degree program and duration are:-
Murdoch University is among the top 500 universities of the world according to Times Higher Education World University Rankings. It includes multiple internships and field practice making students practically well trained.
La Trobe focusses on making their students develop fundamental business skills, negotiation and interaction skills, communication and human interaction. The university ranked among top 50 universities by QS World University Rankings.
The University is ranked between top 200 Young World Universities by the Times Higher Education Rankings. The curriculum here provides a strong curriculum orientation through a diversity of market issues alongside operational management issues.
The event management program at UFV equips students to plan and professionally organize events. It trains them in aspects like marketing, public relations, food handling, and business management.
At Coventry, the course not just prepares its students to organize successful and safe large – scale events, but it also teaches them to develop a wide range highly transferable management skills especially in the area of leadership and project management.
Above mentioned are the institutions along with the course details which can be helpful for the students in researching the field of event management and to know about the scope related to it. The students should know about the career options available after successful completion of the master's degree. Several companies are willing to hire the best agents who can fulfill their requirements for organizing events and conferences and to achieve goodwill in the global market. The universities mentioned are renowned for the expertise and the skilled teachers who not only teach the students but also guide them in moving ahead. This course is beneficial for those students who are creative and innovative and have broad imagination skills.
The job opportunities in the field of event management are endless. The students can get placed in many companies around the universities itself. And some can get placed hired in multinational companies too. There is a lot of competition in the field of event management; only extremely talented people can achieve success. The students who are high skills can get placed in companies for manager and executives position. The big business houses require that personnel who are capable of handling events smoothly. The employees are expected to be creative, innovative and influential to arrange and organize the events. Jobs related to event department are:
A conference center manager reserves and coordinates conference rooms for groups and organizations to hold their meetings. They are also responsible for fir organizing banquets and looks after numerous equipment at the event space.
Event managers plan, organize and execute all kinds and sizes of events regardless of what department it may be. They also meet clients and determine the purpose of the event.
A hotel manager, like an event manager, plans, organizes and executed hotel services. He is responsible for employing people and assigning them duties for the smooth functioning of the hotel operations.
Education managers are involved with planning, organizing and managing educational approach and strategies in educational institutions. They decide about the resources and development of the entire curriculum.
Public house managers look into the smooth running and success of the commercial house. This includes recruiting staff, assigning responsibilities, front – of – housework, accounting and additional duties like marketing.
A restaurant manager's work varies on the kind of business he oversees. His duties involve overseeing the food preparation, the quality and amount of the servings, checking timely stock arrivals, food and drink supplies maintenance equipment and adhering to the safety and health precautions.
Charity fundraisers raise money from different business organizations through various ways and to have them agree to sponsor various events. These fundraisers also encourage them to leave gifts for charity to certain organizations in need of it.
A marketing executive oversees various marketing campaigns and promotes varieties of products and services. Their responsibilities are creative, administrative, analytical and digital.
A PR account executive works with a large team to influence public behavior and opinion on behalf of their clients. They do not take payments for advertisement and run several social media campaigns, write and sell in press releases.
Public relations officers are into the management of their organization's reputation. They gain an understanding of their clients, seek to support them and ultimately influence their behavior and opinion. They use all kinds of media and communications to maintain their reputation with their clients.
Career Prospects in Event Management
The opportunities in the field of event management have no limits. Students can get placed in companies for any profile. Apart from the jobs, students usually prefer starting their venture; they organize events privately for the companies. The business of event management has been growing day by day; there is always some events in every city; every town the business has a lot of profitability scope. The event organizers are always in demand for every small- big event almost every day, thus creating new opportunities every day.
The scope of Event Management
For a successful career, the students must understand the value of the time invested in the colleges; they should make the best out of it. The job openings in MNCs can be a life-altering opportunity for the students; they can get to learn so much about the field. The students who completed their graduation and masters degree can get hired in best places for the best profiles if the degree is obtained from the overseas universities. So this is probably the best career options for those who are creative and have a keen interest in organizing events.
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