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Marketing - Admissions & Scope

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33688
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stanford, United States
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Updated on - November 13th 2019 by Piyush Bhartiya

Overview

In today's era, the field of Marketing is seen having a significant impact in every sector. Even when the state of economy fluctuates, the demand for marketing experts often stays relatively steady. Essentially, it is the process of communicating the value of a service or product to potential customers, in order to sell that service or product. It also involves anticipating, managing and satisfying the demand for products and services. Marketing also comprises examining every aspect of the business and analysing the customer's experience at each stage of the business conducted. As a marketer, one gets to help organizations for identifying and understanding their customers, and come up with ideas for communicating the benefits and unique selling points of the organization's product or service.

Students who graduate with a marketing degree develop a number of skills that can be used across industries. Degrees in this field are not only found at multiple levels but with varying concentrations and opportunities for specialization. This diversity can be seen at the undergraduate level where marketing degrees are available both as BA (Bachelor of Arts) or BS (Bachelor of Science) and same happens with the post-graduate degrees as well. The difference between Marketing BA and a Marketing BS is that a BA involves more of an emphasis on humanities, while BS focuses more on the scientific, mathematical and technological aspects of the subject.

In order to provide practical knowledge to the students, these courses are usually taught using a series of lectures, tutorials or seminars, case study analyses, and market research projects. This hands-on experience helps the students to gather some good professional opportunities with higher pay aspects.

Courses in Marketing

Some common courses of marketing in which a Bachelor's degree is available are:

  • Bachelor of Commerce with specialization in Marketing at the University of British Columbia
  • Bachelor of Business Administration (BBA) with specialization at ESADE Barcelona
  • Bachelor of Arts (Honors) in Business Management with Marketing
  • Bachelor of Science (Honors) in Management with Marketing at University of Bath

Not only undergraduate degrees but there are also various options of post-graduate degrees available:

  • Master of Science in Marketing Science at Columbia University
  • Master of Science in Marketing at HEC Paris
  • Master in Marketing Management at Vlerick Business School
  • Master of Science in Marketing at the University of Edinburgh

Top Universities for Courses in Marketing

According to QS University Rankings by Subject 2019, the top universities for marketing include:

  • Columbia University
  • Imperial College London
  • HEC Paris
  • ESADE
  • ESCP Europe
  • University of Warwick
  • University of Edinburgh
  • Trinity College Dublin

Top Colleges for Marketing

  • Columbia Business School
  • ESADE Business School
  • Warwick Business School
  • Imperial College Business School
  • Trinity Business School
  • Vlerick Business School

Course Details Level Wise

Level

Graduation, Post-Graduation

Duration

Graduation – 3-4 Years (as per specialization), Post-Graduation – 1-2 Years

Type

Bachelor of Science (Honors) in Management with Marketing and

Eligibility

Bachelor of Science (Honors) in Management with Marketing

  • 10+2 education completed in any stream from a recognized educational Board preferably CBSE or CISCE Boards.
  • Average of 85% across 4 subjects with 90% in one subject.
  • Physical Education is mostly not accepted as one of the 4 subjects.
  • IELTS or TOEFL scores.

Master of Science in Marketing

  • A first-class or a strong upper second-class undergraduate degree.
  • Prerequisite Course in Marketing Management or a course in Microeconomics at the undergraduate level is needed.
  • Résumé or CV required.
  • Minimum two letters of recommendation.
  • Other qualifications, relevant experience, and Publications are also considered.
  • GMAT or GRE scores.
  • IELTS, TOEFL or PTE scores.

Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test and letter of recommendation and statement of purpose is also needed. Admission process generally varies across colleges and universities.

Average Salary

The average salary of a marketing manager is $64,359 as per records.

Top Recruiters

Amazon, Bain & Company, Citigroup, Deloitte, Microsoft, PepsiCo, Unilever, Procter & Gamble, etc.

Position Offered

Brand/Product Manager, Marketing Assistant, Market Research Analyst, Media Planner, Chief Marketing Officer, Sales Representative, etc.

Top Universities Level Wise

There are innumerable courses for marketing offered by various universities spread in different parts of the world:

Name

Location

Fees

Columbia University

1125 Amsterdam Ave, New York, NY 10025, United States

$96,346

Imperial College Business School

South Kensington Campus, Ayrton Rd, Kensington, London, United Kingdom

$34,300

HEC Paris

1 Rue de la Libération, 78351 Jouy-en-Josas, France

$28,430

ESADE

Av. de Pedralbes, 60-62, 08034 Barcelona, Spain

$36,550

University of Southern California (Marshall)

3670 Trousdale Pkwy, Los Angeles, CA 90089, United States

$57,360

Requirements and Eligibility Criteria

Bachelor of Science (Honors) in Management with Marketing

  • 10+2 education completed in any stream from a recognized educational Board preferably CBSE or CISCE Boards.
  • Average of 85% across 4 subjects with 90% in one subject.
  • Physical Education is mostly not accepted as one of the 4 subjects.
  • IELTS or TOEFL scores (English Language Requirements).

Master of Science in Marketing

  • A first-class or a strong upper second-class undergraduate degree.
  • Prerequisite Course in Marketing Management or a course in Microeconomics at the undergraduate level is needed.
  • Résumé or CV required.
  • Minimum two letters of recommendation.
  • Other qualifications, relevant experience, and Publications are also considered.
  • GMAT or GRE scores.
  • IELTS, TOEFL or PTE scores (English Language Requirements).

Course and Syllabus in Marketing

The course develops through six themes which comprise the integrated course of marketing:

Syllabus

Topics Covered

Why is it covered?

Principles of Marketing

What is Marketing?

The Marketing Environment

Segmentation/Targeting/Positioning

Products and Services

Branding, Promotion, and Advertising

Pricing and Distribution Strategy

Global Issues

For understanding and critically evaluating core marketing principles and also to analyse contemporary marketing practices.

Strategic Marketing Communications

Communication theories

Advertising and Sales Promotion

Sponsorship

Public Relations

Direct Marketing

Social Media

Integrated Marketing Communications

Campaign Planning

To apply and evaluate marketing communication practices for the development of successful marketing campaigns and to develop appropriate communication strategies to satisfy key marketing objectives.

International Marketing Management

International and global marketing theory

The International Marketing Environment

International Marketing Strategy

Global/Local Marketing

To understand how and why marketing strategies may need to be standardised, adapted and coordinated in international markets.

Fees, Average Fees, etc. Level wise

Name

Location

Fees

Columbia University

1125 Amsterdam Ave, New York, NY 10025, United States

$96,346

Imperial College Business School

South Kensington Campus, Ayrton Rd, Kensington, London, United Kingdom

$34,300

HEC Paris

1 Rue de la Libération, 78351 Jouy-en-Josas, France

$28,430

ESADE

Av. de Pedralbes, 60-62, 08034 Barcelona, Spain

$36,550

University of Southern California (Marshall)

3670 Trousdale Pkwy, Los Angeles, CA 90089, United States

$57,360

Vlerick Business School

Reep 1, 9000 Gent, Belgium

$18,100

University of Warwick

Coventry CV4 7AL, United Kingdom

$36,300

University of Edinburgh

Old College, South Bridge, Edinburgh, United Kingdom

$27,340

University of Bath

Bath BA2 7AY, United Kingdom

$25,000

University of Dublin

Trinity College Dublin, College Green, Dublin 2, Ireland

$20,900

Career Scope

The scope of careers in the field of marketing is broad. One can become a Market Research Analyst by using strong quantitative, analytical, and research skills and also by carrying out assessments of consumer reactions to new products or services. If one acquires leadership skills, then becoming a Chief Marketing Officer is also a good option.

Top Recruiters

  • Amazon
  • Bain & Company
  • Boston Consulting Group
  • Apple
  • Citigroup
  • Deloitte
  • Goldman Sachs
  • Microsoft
  • PepsiCo
  • Unilever
  • Procter & Gamble, etc.

Becoming a Brand/Product Manager, Marketing Assistant, Media Planner, Sales Representative, Public Relations Specialist, International Marketing Executive are some other career options with higher job prospects.

Job and Salary Scope

There exist several jobs and future opportunities for students with degrees in business and marketing. The jobs include being a Marketing Manager, Market Research Analyst, Marketing Director, Public Relations Specialist, E-commerce Marketing Director, etc.

Positions

Average Salary

Marketing Manager

$127,130

Market Research Analyst

$61,290

Marketing Director

$152,800

International Marketing Executive

$282,100

Public Relations Specialist

$55,680

E-commerce Marketing Director

$148,500

Database Marketing Manager

$97,100

 

Study Abroad Expert & Co-Founder @ AdmitKard

Piyush values education and has studied from the top institutes of IIT Roorkee, IIM Bangalore, KTH Sweden and Tsinghua University in China. Post completing his MBA, he has worked with the world's # 1 consulting firm, The Boston Consulting Group and focused on building sales and marketing vertical for top MNCs and Indian business houses.