Mass Communication

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Piyush Bhartiya
Modified on 2020-02-18 in Media & Communication
Read time: 10 mins

Mass Communication is a field that connects entities to a large population through mass media. Usually related to the mediums used for propagating information, Mass Communication is concerned with how the content coaxes or affects the behavior of the person receiving it. It differs from other forms of communication, such as organizational communication as it focuses on resources transmitting information to various other receivers. In other words, Mass Communication is considered as a process of all-encompassing circulation of information across the world

Mass Communication is a sub-field of communication studies. It is the process by which people create and broadcast a message to a large and heterogeneous audience. It is multidisciplinary in nature and integrates elements of fields such as health communication, political communication, journalism.

According to Denis McQuail, “The Term Mass Communication indicates the entire systems within which messages are produced, selected, transmitted, received, and responded to”. The field of Mass Communication has become one of the booming industries in the world. With innumerable opportunities in various fields, Mass Communication has various mediums such as radio, billboards, newspapers, and the Internet. 

What is the meaning of Mass Communication?

Mass Communication is a field that connects entities to a large population through mass media.

  • Mass Communication is considered as a process of all-encompassing circulation of information across the world. 
  • According to Denis McQuail, “The Term Mass Communication indicates the entire systems within which messages are produced, selected, transmitted, received, and responded to”.

What are the courses which can be taken for Mass Communication? 

Mass Communication is a very wide field. A lot of courses can be opted for in this field. The candidates can choose any course that suits their goals and aims. The courses in Mass Communication are provided in all levels, Under-graduate, post-graduate, diploma, and doctoral level courses as well. A few courses along with their types have been mentioned in the table attached below.

Name of the CourseType 
BA in JournalismUndergraduate Degree
BA (Hons.) in Journalism & Mass Communication Undergraduate Degree
BA (Hons.) in Multi-Media & Mass Communication Undergraduate Degree
Bachelor of Mass MediaUndergraduate Degree
BA (Hons.) in Hindi Journalism & Mass Communication  Undergraduate Degree
BA in Film Making & Mass CommunicationUndergraduate Degree
MA in Journalism & Mass CommunicationPostgraduate Degree
Post Graduate Diploma in Business Journalism & Corporate Communication Postgraduate Diploma
PG Certificate Course in Hindi Journalism Postgraduate Certificate 
PG Diploma in Hindi JournalismPostgraduate Diploma
Diploma Course in Development JournalismDiploma
Diploma in Journalism & Mass CommunicationDiploma
Diploma in Media StudiesDiploma
PhD in Mass CommunicationDoctorate Degree

What are some colleges in India renowned for Mass Communication?

Colleges in India that are renowned for their course in Mass Communication have been listed below. 

  1. Amity School of Mass Communication, Noida
  2. Christ University, Bangalore
  3. IIFA Multimedia, Bengaluru 
  4. Indraprastha University of Delhi 
  5. Jamia Millia Islamia, Delhi 
  6. Kamala Nehru College for Women, Delhi 
  7. Lady Shri Ram College, Delhi 
  8. Manipal Institute of Communications, Manipal 
  9. St. Xavier’s College, Mumbai 
  10. Symbiosis Institute of Mass Communication, Pune 

What are some colleges for Mass Communication in Delhi? 

Delhi has a lot of colleges that offer Mass Communication as a bachelor as well as a master’s program. The students can pursue this course in different domains such as Advertising, TV Journalism, Radio, and Public Relations. A list of a few renowned colleges for Mass Communication has been listed below.

  1. Indian Institute of Mass Communication (IIMC)
  2. Lady Shri Ram College for Women, Delhi University 
  3. AJ Kidwai Mass Communication Research Centre (MCRC), Jamia Milia Islamia
  4. Sardar Patel College of Communication and Management, Bharatiya Vidya Bhavan 
  5. Delhi College of Arts & Commerce, Delhi University 
  6. Kalindi College, Delhi University 
  7. Kamala Nehru College, Delhi University 
  8. IP College for Women, Delhi University 
  9. Maharaja Agrasen College, Delhi University 
  10. International Institute of Mass Media 

What are some colleges for Mass Communication in Kolkata?

Kolkata has a lot of colleges that offer Mass Communication as a bachelor as well as a master’s program. The students can pursue this course in different domains such as Advertising, TV Journalism, Radio, and Public Relations. A list of a few renowned colleges for Mass Communication has been listed below.

  1. Bhavan’s Asutosh College of Communication and Management 
  2. Bhavan’s College of Communication and Management 
  3. Centre for Mass-Communication and Videography
  4. Dept. of Journalism and Mass Communication, Calcutta University 
  5. Institute of Mass Communication Film and Television Studies 
  6. Oxford College of Education 

What are some colleges for Mass Communication in Pune?

Pune has a lot of colleges that offer Mass Communication as a bachelor as well as a master’s program. The students can pursue this course in different domains such as Advertising, TV Journalism, Radio, and Public Relations. A list of a few renowned colleges for Mass Communication has been listed below.

  1. MIT Art Design and Technology University, Pune 
  2. Symbiosis Institute of Media & Communication (SIMC)
  3. Film and Television Institute of India (FTII)
  4. Department of Communication and Journalism (DCJ)
  5. MIT International School of Broadcasting & Journalism (MIT)
  6. Fergusson College 
  7. Symbiosis School of Photography (SSP)
  8. Marathwada Mitra Mandal’s College of Commerce (MMCC)
  9. Sarhad College of Arts, Commerce, And Science (SCACS)
  10. Kohinoor Technical Institute, Pune 

What are some colleges for Mass Communication in Mumbai?

Mumbai has a lot of colleges that offer Mass Communication as a bachelor as well as a master’s program. The students can pursue this course in different domains such as Advertising, TV Journalism, Radio, and Public Relations. A list of a few renowned colleges for Mass Communication has been listed below.

  1. Bhavan’s PDN College of Communication and Management 
  2. Bhavan’s Rajendra Prasad Institute of Communication & Management 
  3. Bombay College of Journalism, K.C. College of Management Studies (KCCMS)
  4. Garware Institute of Career Education & Development 
  5. Journalism Mentor 
  6. KJ Somaiya Institute of Journalism and Mass Communication 
  7. RD National College & WA Science College 
  8. School of Broadcasting and Communication 
  9. SNDT Women’s University 
  10. Xavier Institute of Communications, St. Xavier’s College

What are some colleges for Mass Communication in Noida?

Noida has a lot of colleges that offer Mass Communication as a bachelor as well as a master’s program. The students can pursue this course in different domains such as Advertising, TV Journalism, Radio, and Public Relations. A list of a few renowned colleges for Mass Communication has been listed below.

  1. Amity School of Communication (ASCO)
  2. Institute of Management Studies (IMS)
  3. Jagran Institute of Management and Mass Communication (JIMMC)
  4. School of Journalism and Mass Communication, Satyam Group of Institutions
  5. International Media Institute of India 
  6. Amity University 
  7. IMS Design and Innovation Academy 
  8. Amity Centre for Elearning 
  9. International School of Media and Entertainment Studies 
  10. Amity Institute of Vocational & Industrial Training 

What are the eligibility criteria for Mass Communication? 

There are a lot of courses which can be opted in the field of Mass Communication. With different courses, comes a different set of eligibility criteria. Apart from different courses, different colleges also set their eligibility criteria which may differ. However, a generalized set of eligibility criteria has been mentioned below. 

  • Education up to Class 12th should be completed from a recognized board of education. 
  • The candidate must score at least 50% marks in Class 12 for an undergraduate course. 
  • For post-graduation and diploma courses, the candidate must have at least 50% marks in under-graduation and diploma. 

What are the mediums of Mass Communication?

Mass Communication is practiced through multiple mediums. Some mediums are:

  • Billboards
  • Film
  • Internet
  • Magazines
  • Newspapers
  • Radio
  • Social Networking 
  • Television

What are the job options in Mass Communication? 

Mass Communication has a lot of scopes. A number of media houses, newspapers, and magazines hire people who have opted for Mass Communication. Few job profiles that can be opted after completing the education in the field of Mass Communication are:

  • Advertising 
  • Advertising Agent 
  • Anchor 
  • Arts Director 
  • Copy Writer
  • Direction 
  • Disc Jockey
  • Editor 
  • Event Manager
  • Fashion Photographer
  • Film Making 
  • Journalist
  • Print Media
  • Production 
  • Public Relations Officer
  • Publisher
  • Radio Jockey 
  • Screen Writer
  • Script Writer 
  • Sound Mixer and Sound Recordist 
  • TV Correspondent 
  • Video Editor 
  • Video Jockey 

What is the scope of Mass Communication? 

The field of Mass Communication has been prominent for a long time. Formerly this field was only for a few students and was not open for all. However, with time in this field, Mass Communication has now become a field that is open to all those who wish to opt for a career in the field of Mass Communication.

Not only are the jobs fascinating in this field, but the challenges, good remuneration, and creative satisfaction also are very attractive and worth taking up. Mass Communication provides an ample amount of opportunities to all the students in a challenging environment of work.

From Copy Writing to Public Relations Officer, a student can opt for any option he wishes. The scope of Mass Communication is very wide, and a candidate can even work with some of the best publishing channels, or PR firms.

What are the types of Mass Communication? 

Mass Communication, a wide field, has been categorized into types, and subtypes. These types and subtypes have been mentioned below.

  • Advertising 
  • Journalism 
    • Alternative Journalism 
    • Civic Journalism 
    • Citizen Journalism 
  • Public Relations 
  • Social Media 
  • Audio Media 
    • Recorded Music 
    • Radio 
  • Convergence 
  • Film and Television
  • Photography 
  • Interactive Media
  • E-Books 

What are the benefits of Mass Communication? 

Mass Communication includes various topics of journalism like public relations, event management, etc. All these options have their own significance and understanding. The course Mass Communication has a lot of advantages. Few benefits of Mass Communication have been mentioned below. 

  • Increased Power of Creativity 
  • Up-to-date with new features and applications 
  • Freedom 
  • Maintenance of social life
  • More Competent 
  • Decision-Maker

Why Mass Communication? 

Mass Communication is driven by robust demand, high competition, and policies. It has become one of the booming industries in the world. A lot of students wish to pursue Mass Communication as a course. The reasons because of which a student should take Mass Communication as a career option are: 

  • Practical Exposure and Adventure: It gives the student the freedom to use their creative skills to their complete potential. They have an option to explore and work with their own style. 
  • Multiple Career Options
  • Art and Creativity
  • Travel 
  • Combined Courses 
  • Good Social Life 
  • Interaction with Personalities
  • Income 

What is the difference between Mass Communication and Mass Media? 

Mass Communication and Mass Media are interlinked. However, there is a huge difference between the two. The difference between Mass Communication and Mass Media has been mentioned in the table below. 

Mass CommunicationMass Media
The information imparted to the population via various mediums like TV.Includes each medium through which the communication has been imparted, like the Internet and TV.

FAQs

✅ What is a mass communication course?

Mass Communication is a field that connects entities to a large population through mass media. Usually related to the mediums used for propagating information, Mass Communication is concerned with how the content coaxes or affects the behavior of the person receiving it. It differs from other forms of communication, such as organizational communication as it focuses on resources transmitting information to various other receivers. In other words, Mass Communication is considered as a process of all-encompassing circulation of information across the world. 

✅ What are mass communication examples?

Mass Communication has a lot of scopes. A number of media houses, newspapers, and magazines hire people who have opted for Mass Communication. Few job profiles that can be opted after completing the education in the field of Mass Communication are: 

1. Advertising
2. Advertising Agent
3. Anchor
4. Arts Director
5. Copywriter
6. Direction
7. Disc Jockey
8. Editor 

✅ What are the courses of Mass Communication?

Mass Communication is a very wide field. A lot of courses can be opted for in this field. The candidates can choose any course that suits their goals and aims. The courses in Mass Communication are provided in all levels, Under-graduate, post-graduate, diploma, and doctoral level courses as well

About the Author

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Piyush BhartiyaPiyush values education and has studied from the top institutes of IIT Roorkee, IIM Bangalore, KTH Sweden and Tsinghua University in China. Post completing his MBA, he has worked with the world's # 1 consulting firm, The Boston Consulting Group and focused on building sales and marketing verticals for top MNCs and Indian business houses.

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